We can learn a lot from our neighbors! Pick your top three competitors and examine their social media accounts, paying close attention to which platforms they’re using, what type of content they’re posting, and how they interact with their audience. In addition, review your list of blogs and publications to which your brand is subscribed, or compile a list if you haven’t made one already.
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Update your social monitoring tools and create tracking alerts for the latest hashtags and news trends. Ask yourself the following questions: Which posts have performed best? Which topics are resonating with my audience? Which posts have overstayed their welcome, if any? This can be a time-consuming process, but the insights you’ll gain will help inform your content going forward and improve your brand’s success on social media. By removing the weeds, you’re giving your brand more opportunity to engage with audiences that want to engage with you too.ĭon’t just sweep old content under the rug take a look at past posts and see what’s working and what isn’t. Don’t be sad to see these followers go quality is more important than quantity. To identify these bad followers, you can take advantage of tools like UnTweeps for Twitter or Instagram’s “following categories” feature. Go through your followers list and remove inactive followers, spammers, and bot accounts. Just like a garden, follower lists need a good pruning once in a while. Small steps like these and more take minutes, but could save you days, months, or even years of damage-control after a hack. Additionally, review the employee access and privileges for each account and remove any employees that are no longer with your business.
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Let’s test the locks, shall we? Make sure you’re practicing good password hygiene by using different, complex passwords for each account and enabling two-factor authentication. These sections can be adjusted for each platform, but should maintain a consistent tone and personality overall. The seasons aren’t the only thing changing: businesses do too! Are your brand’s contact information, location, and website still correct? Cross these basic items off the list and then see if there are any opportunities to improve the effectiveness of your social media bios. Remember to keep these images consistent across all social platforms this helps your audience easily recognize you and builds a strong brand image.Įnsure your bios and “about” section are up-to-date. Need a new coat of paint? Switching out your profile and cover photos at least once per year can help your brand stay fresh and relevant, and let your audience know that you’re an active player on social media. Update your profile images and cover photos. Here are 10 tips to spring-clean your brand’s social media presence:
The birds are chirping, the flowers are blooming, and our social media accounts are craving some sweet TLC. Then, share your images and family history discoveries on social media using #MyAncestryStory.It’s that time of year again.
Learn more about these offerings by visiting I invite you to try out these amazing new tools. I can’t wait to get started on my great-grandmother’s precious photo albums that document 30 years of her own family story and to dive into my father’s photo collections to start creating these bite size stories I can easily share with my niece and nephews so they can learn even more about our family. Doing this could even connect you to family members who might have additional information or photos you would never have found otherwise. You can then easily save that story to your tree and share it with family and friends. Once you’ve got those old pictures uploaded, you can then use the new Ancestry Stories feature on the Ancestry mobile app to combine photographs, saved historical records, and text to craft a story about any ancestor or relative in your family tree. Providing More Family History Discoveries The same auto-cropping, rotation, and enhancement tools will be applied. In addition to using your mobile device as a scanner, you can also use the new technology on images already uploaded to your Ancestry gallery. The images then appear in your tree gallery, ready for you to attach to your Ancestry family tree, helping you preserve images and memories. A process of cropping, rotation, and image enhancement is automatically applied. With Photomyne, Ancestry now gives you an easier way to digitize old family photos, by scanning and uploading multiple photographs at once through the Ancestry mobile app.
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